Graphic Designer
The Zucconi Idea Agency | Hainesport, NJ | 02/2013 – Present
• Drove brand growth and expansion with packaging & retail display design for US launch of multiple new products, including Kinder Bueno, Kinder Joy, Tic Tac Gum, Nutella Biscuits, and B-Ready.
• Enhanced brand visibility through the development and execution of comprehensive seasonal campaigns, including packaging, displays, and signage, for Kinder Joy and other Kinder-branded products.
• Crafted packaging revitalization efforts for iconic brands, including the redesign of the Nutella label, marking the first update in over 50 years.
• Ensured brand consistency by managing final artwork, adhering to brand standards, and optimizing for production.
• Developed and implemented creative strategies through collaboration with clients and account executives, brainstorming and conducting competitor analysis.
• Possess a deep understanding of packaging and print production processes, including dielines, color management, and file preparation.
• Proficient in Adobe Creative Suite and other industry-standard design software.
• Demonstrated leadership skills by supervising a production team, implementing standardized production processes, and optimizing workflow for increased efficiency.
• Excelled in developing innovative concepts for limited edition offerings, displays, and prototypes as well as leveraging licensed artwork and partnerships to create high-impact projects.
Volunteer
Maxton Soviak Foundation | Ohio | 08-2023 - Present
• Strengthened brand identity by developing a unified visual system, including logo lockups, color palettes, and style guidelines.
• Enhanced organizational communication through the design of professional marketing materials.
• Supported fundraising efforts by creating engaging visual assets for the 2023-2024 event campaign.
Graphic Design Intern
Terracycle | Trenton, NJ | 11/2012 – 01/2013
• Contributed to global marketing efforts by creating engaging visual assets for print and social media campaigns.
• Demonstrated design versatility through the development of illustrations, layouts, and infographics for diverse audiences.
• Developed problem-solving skills by creating innovative solutions to communicate complex recycling and upcycling concepts.
Education
Communication and Web Design Certificate
University of the Arts | 2017 | Philadelphia, PA
Bachelor of Fine Arts
Pennsylvania Academy of the Fine Arts | 2011 | Philadelphia, PA